The online marketing team at Strategic Legal Web is dedicated to finding innovative new ways to assist our attorney clients in becoming the best-known law firms in their respective markets. We are most effective as a company when we are able to utilize the resources of our clients' law firms—including the knowledge of the lawyers employed by the firm. Attorney blogs are a great way to use your staff's training and experience to expand your presence on the Internet and to drive traffic to your website. And the best part is that the authorized lawyers in your office can post articles, video clips, and opinions as often as they like. Call us today to learn more about attorney blogging.
The Effectiveness of Professional Lawyer Blogs
Events that affect the legal community happen almost every day. A state bill might be awaiting a governor's signature to be signed into law. A news story that closely touches on your area of practice may be gaining a lot of attention. Perhaps one of your attorneys disagrees with a Supreme Court decision and would like to post some thoughts about it. While none of these events would necessarily be an appropriate topic for your website, if you maintain an informative blog, any or all of them can be posted without having to disturb the configuration of your website.
For internet marketing, the benefits of maintaining an active blog include:
- Multiple references on the Internet that track to and from your firm's web page. This is a prime mover for search engine optimization (SEO).
- Your website remains active as authorized attorneys are able to update the blog with as great of a frequency as your firm sees fit. Research has shown that active pages tend to remain higher in the search rankings.
Uses For Attorney Blogs
A blog can be used to:
- Inform clients and colleagues about changes in the firm
- Discuss current events that affect your practice (i.e. new statutes, case laws, et cetera)
- Post video clips and news articles
- Direct interested parties to additional resources
- Inform clients and potential clients about significant legal victories
Professional Web Design and Marketing
Attorney blogs can be an essential part of any comprehensive online marketing strategy. Strategic Legal Web offers blogs with many different options for our clients. Contact one of our web specialists at 800.508.4489 to discuss adding a blog to your attorney website.