Pay Per Click Campaigns
Strategic Legal Web is an internet marketing firm that focuses exclusively on advertising the services of our attorney clients. A Google Pay Per Click (PPC) campaign is an invaluable resource to any law firm's online marketing campaign. But not every web advertising company can tailor a program that specifically meets the needs of an attorney practice. As a national company, our market analysts and web designers are familiar not only with the legal industry, but also with your particular area of practice in the geographic market where you work. To launch a cost-effective, focused Google Pay Per Click marketing campaign, contact an account representative at Strategic Legal Web today.
How Pay Per Click Can Benefit Your Law Firm
A Pay Per Click campaign allows you to bid on the placement of certain key words or phrases. You will establish a budget for your PPC campaign, which will determine how much you are willing to spend when someone clicks on one of your PPC generated listings. Pay Per Click enables you to circumvent the uncertainty involved with climbing the organic (non-paid) search rankings. As our client, will provide a list of search engine optimization terms and phrases and assign a value to each. When a Google user searches for that term, a link to your law firm will appear on the top or in the side margin of the Google search results. If the user clicks that link, it will take him or her to your website, and your account will be debited for the PPC fee that corresponds to the term that he or she had entered.
One of the many advantages of Pay Per Click for law firms is that if it is properly managed, it can target the exact group of potential clients who are likely to retain their services while filtering out those who aren't. Unlike search engine optimization for organic searches, however, there is a cost involved with Pay Per Click campaigns. The internet marketing specialists at Strategic Legal Web can tailor a cost-effective for your law firm in your market.
Pay Per Click as An Evolving Process
Once your Pay Per Click marketing campaign has been launched, it is important to monitor and adjust it for it to achieve its optimum level of performance. Are the keywords and phrases that are being utilized drawing traffic to your website? How are PPC results comparing to organic results? Has the target demographic shifted? Depending on the answers to these questions, the Strategic Legal Web marketing team may recommend that you expand, modify, or even reduce your Pay Per Click program.
Focused Marketing For Law Offices
In terms of advertising for law firms, Pay Per Click may be one of the most effective ways to bring in new business since the advent of the Internet. To learn how this powerful tool can work for your law firm, contact Strategic Legal Web at 800.508.4489.