The web-advertising specialists at Strategic Legal Web create effective social media marketing campaigns for our attorney clients. Social media networks like Facebook, Twitter, and LinkedIn have been dominating the Internet for more than a decade, but most businesses don't use these sites to their fullest potential. For attorneys, having a single controlled account for their respective law firms, or even one for each area of practice, can boost search engine optimization and direct web browsers to their sites. Contact us today to learn how social media networks can increase your law firm's client retention.
Law Firm Advertising for Social Media Sites
Market research has demonstrated that most internet users have one or more social network accounts, and that social networking is another way that they research the law firms that they are considering patronizing. Part of the attraction of social media sites is that you can build pages with very little difficulty and use their platforms to advertise your business. And on every social media page that you create, you can have a link leading to your law firm's website. That means that in addition to your site appearing in organic search results, it also becomes part of the online community in your market area. There are very liberal limits as to the number of pages that you can have, and your partners and associates can also build their own professional pages for each site.
Social Media Benefits for Law Firms
In addition to being an inexpensive way to promote your attorney services, the benefits of social media marketing include:
- A separate medium in which to display the public face of your firm and its attorneys
- Enhanced organic search results for your website
- Combining social medial with blogs and websites creates an extensive network for your law firm
- Social networking allows you to identify talented perspective employees for your law firm
- Clients can contact you directly via the private messaging inbox, or they can use a click to call button to phone your law firm.
While the benefits achieved by social networking are numerous, it is important that your law firm establish parameters for posting on social media sites, including your attorneys' professional profiles. Our marketing team can assist you in creating guidelines to avoid potential social networking pitfalls.
Social Media Networking Consulting for Lawyers
When you become a Strategic Legal Web client, you and the attorneys in your firm can receive guidance on how to launch a focused social media campaign. To learn how websites like Twitter, Facebook, and LinkedIn can bring clients to your law firm, contact us at 800.508.4489.